Johnnie Walker The Journey will aim to drive recognition of the brand’s Striding Man logo through a new out of home campaign.
The campaign, entitled #TheTravellingBillboard, conceptualized by What’s Your Problem, will see some of India’s influential travel photographers create billboards with the logo in various locations like the abandoned Kuldhara village and the underwater terrain of Andamans.
The campaign will be amplified with the help of 150 social media influencers who, through a miniature version of #TheTravellingBillboard of their own, will capture their own unique experiences and journeys.
Abhishek Shahabadi, vice president and portfolio head: Premium & Luxury brands at Diageo Read full story ›
Source: The Drum
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