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John’s Weird Week: Iceland outbets Carlsberg, Judy Murray’s Pimm’s pitcher and baby beer bellies

on Jun 30, 2016 | 0 comments

By John McCarthy

It’s been another chaotic week, the Euro 2016 brand lad banter is still in flow, supplemented by some Wimbledon activity and more German semi-nudity.

1. England or Iceland? Supermarket Iceland rebranded after it’s sponsorship with the national side Iceland threatened to (and eventually did) topple the English.

2. The mother of UK tennis stars Andy and Jamie Murray has adopted a bizarre brand ambassador role at Pimm’s ensuring that mint levels in the drinks are optimal. She’s the chief foliage officer.

3. And finally, the Germans are teaching men to be proud of their beer bellies.

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Source: The Drum