By Danielle Long

The iconic Jordan brand has created a series of documentary-style films to celebrate the brand’s 25th anniversary in China.

Created by Wieden+Kennedy Shanghai, the ‘Different Courts, Same Drive’ campaign aims to celebrate the brand’s spirit through a series of stories about the famous faces who share Michael Jordan’s insatiable hunger for greatness.

The films feature Chinese comedian Tong Monan, who plays the Jordan brand “Air Historian”, “a genius sneaker-head dedicated to philosophizing over greatness and Jordan’s rich history”.

The six films cover a range of stories from basketball to street dance, skateboarding, hip hop, and fashion and use deeply rooted Chinese metaphors, fables, Read full story ›

Source: The Drum