Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Jurys Inn invents duvet suit to cushion the pain of clock change

on Mar 23, 2016 | 0 comments

By Katie Deighton

Hotel group Jurys Inn has unveiled the Suvet – a cosy hybrid of a suit and duvet that aims to make losing an hour of sleep on Sunday more bearable.

Costume designer Wendy Benstead was enlisted to turn the bonkers idea into reality. The design, which was apparently inspired by the latest trend of quilted clothing, comprises the hotel chain’s feather and down duvet, ‘comfy-chic’ detailing, a snood-like collar that doubles as a pillow, and giant shoulder pads to claim space on public transport.

The Suvet comes in both male and female variations, although the difference between the two is not clear.

Working Read full story ›

Source: The Drum