By Rob Trono

Blue State’s Rob Trono has noticed a most unsettling trend among his charity sector clients; agencies pitch ‘Nike-style’ ads that will appease egos but leave good causes high and dry.

I always sit forward and listen when three clients tell me the same thing unprompted, something strange is going on. In the past couple of months, I’ve been told by charity heads: “We want to build our brand, but we can’t have a Nike ad.”

A Nike ad? What do they mean? It turns out that agencies keep bringing them big ideas that totally miss the point. Things Read full story ›

Source: The Drum