Justin Bieber has broken a digital record, becoming the first artist to reach 10bn views on Vevo.
The video platform announced that the ‘What Do You Mean’ singer hit the milestone earlier today on Twitter,
Vevo took Bieber’s entire six-year back catalogue into account when reaching the tally, revealing that videos from his most recent album Purpose had brought in close to half (4bn) of the views.
Baby, baby, baby, oh.. @JustinBieber is the first artist in Vevo history to hit 10b views globally! #Bieber10BOnVevohttps://t.co/NWmLd5razR
— Vevo UK (@Vevo_UK) March 24, 2016
Source: The Drum
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