As the hugely popular world of K-Pop continues to rack up millions of views online, brands are rapidly realising that they need to get involved. Here, we take a look at some of the most interesting collabs so far.
Considered by many to be South Korea’s greatest export, K-Pop is not only one of the world’s fastest growing music phenomenons, it is one of its most lucrative industries (BTS, the biggest boy band in the world, is purportedly worth more than $4.5bn to South Korea’s economy, 0.3% of its total GPD).
Beyond ticket sales, music downloads and merchandise, K-Pop Read full story ›
Source: The Drum
Industry News
