By Michael Feeley

Global lifestyle brand kate spade new york has appointed digital media agency 7thingsmedia to lead the brand’s search marketing strategy in Europe.

The London, New York & Singapore-based agency will devise a digital media strategy for the luxury brand in Europe to then execute immediately across the PPC and SEO channels, while planning further affiliate, mobile and display activity in 2016.

After a pitch process the independent agency was selected due to their evidence-based recommendations and projections for future success for the brand, plus all backed up by impressive case studies within luxury, lifestyle and high-street retailers.

Matthew Wilkinson, business director at <a target=_blank Read full story ›

Source: The Drum