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Keith Weed: ‘Without trust a brand is just a product and its advertising is just noise’

on Jan 2, 2020 | 0 comments

By Stephen Lepitak

“The whole idea was to go from the 24/7 of one job to a portfolio of fun stuff,” explains former marketing chief at Unilever, Keith Weed when asked what he is doing now.

Weed says that he intends to continue his career in service of society while talking to The Drum about his plans going forward, months after leaving his long-term role running marketing within Unilever.

As we talk, the news has yet to be broken as to his successor at Unilever, a longtime coming appointment, that was finally revealed in December. He describes himself as an independent director and trustee, although Read full story ›

Source: The Drum