By The Drum

Welcome back to Convene. Challenge. Change., an editorial partnership between The Drum and the 4A’s which explores the secrets behind successful brand-agency partnerships. This time around, 4A’s CEO and president Marla Kaplowitz speaks with Kellanova’s Diane Sayler and Grey’s Jason Kahner to explore the history of Pringles’ Super Bowl marketing strategy, and what we can expect from the brand during gameday this weekend.

Super Bowl season – one of the most important times of the year for marketers in the US – is once again upon us. And with millions of people across the country preparing to host and attend their Read full story ›

Source: The Drum