Kellogg’s is the latest brand to fall foul of the Advertising Standards Authority (ASA), receiving a ban for two of its Special K ads after the regulator was sent complaints over health claims made by the food giant.
A TV ad for Special K’s porridge and a separate web promotion were found to breach ASA rules because they didn’t clearly signpost how the brand’s health claims were substantiated.
The TV spot claimed in a voiceover that the brand’s five grain super porridge was “full of goodness” while the digital campaign contained text reading: “All Special K flakes are made with our unique Read full story ›
Source: The Drum
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