By Minda Smiley

Grammy-award winning artist Kendrick Lamar surprised hundreds of runners in the streets of Hollywood this week with an impromptu set on the back of a custom flatbed truck to promote Reebok’s new ‘ZPump Fusion’ shoe.

Lamar is a brand partner for Reebok and wore the company’s new shoe throughout the performance. He recently released his third studio album ‘To Pimp a Butterfly’, which broke records on Spotify for most streams in a single day.

The sports apparel company is using the hashtag ‘#GETPUMPED’ to showcase its latest footwear.

Todd Krinsky, vice president of Reebok Classic, said: “The Reebok brand is committed to innovation Read full story ›

Source: The Drum