By Kevin Chesters

Covid-19. Every one of us is searching for the answer as to what to do for the best – as planners, as agencies – for ourselves and our clients.

We want to especially know how best to advise our clients on what actions we should be taking, and what prudent investments we should be making, to ensure that they (and we) survive and thrive in a (hopefully soon) post-Covid world. We are searching for what to do in the long and the short of it.

Now I’m certain what we shouldn’t be doing. We shouldn’t be making a bunch of showboating ads Read full story ›

Source: The Drum