As the UK awaits this year’s highly anticipated John Lewis Christmas advert, a mysterious campaign has surfaced which has led many to speculate that the ad will focus on a carrot, however new clues now point to Aldi being behind the stunt.
In the past few days ‘kevin the carrot’ has begun cropping up in social and some news organisations have received unmarked packages showing the image of a carrot, with the slogan: ‘Legends aren’t born, they’re grown’ followed by the #kevinthecarrot hashtag.
Kevin the carrot also has a Twitter account which has teased Monday 7 November as the day Read full story ›
Source: The Drum
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