The Royal Botanic Gardens at Kew, London, has launched its 2014 summer festival, which explores how plants positively affect our health and wellbeing.
The ‘Plantasia’ campaign, designed and developed by 999 Design, creates the impression of a ‘fantastical-world’ of fun, multi-sensory and uplifting plant based activities – with a slightly “quirky” offer to appeal to visitors of all ages.
John Speight, creative director at 999 London, said: “Kew Gardens is a British Institution but people sometimes don’t realise how much it has to offer in terms of a great day out. We wanted to challenge perceptions of Kew and expose the Read full story ›
Source: The Drum
Industry News