KFC, a strong creative advertiser, is often pinned on its treatment of poultry, so its latest campaign looks to showcase its improvements in this troubled space. It’s dropping a huge campaign during a supposed C-Bomb-laden press conference with a bargain bucket.
Launching on Friday July 23 on Channel 4, the campaign from Mother builds upon the fast-food restaurant’s efforts to improve animal welfare at its sites. KFC UK & Ireland recently became the only business to be awarded top tier status in World Animal Protection’s Pecking Order 2021 report.
It is now using this marketplace superiority to stand-out from Read full story ›
Source: The Drum
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