Kia has hired Kazoo it handle its PR activity until 2017 following a six-way pitch, replacing incumbent Publicasity which had held the account for seven years.
This is the latest in a line of new agency appointments since Mark Hopkins joined the auto maker as marketing director from Volkswagen in January last year.
He has been on a drive to transform it into a more premium brand and brought in a raft of new agencies including SapientNitro and VCCPme.
The result of the roster overhaul is beginning to show. At the beginning of Read full story ›
Source: The Drum
Industry News