Foot Locker and Adidas have partnered to unveil the Asterisk Collective featuring ambassadors like musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and Candace Parker.
As part of the collection, every ambassador will showcase their creativity with the launch of Adidas Originals Tresc Run sneakers. This will see Kid Cudi provide the opportunity for kids to experience the healing powers that creativity can have, through outlets like music, art and design while Raury will bring music to communities to promote self-wellness, like hosting co-creating surprise outdoor concerts that benefit local communities.
Meanwhile, Patrick Mahomes will aim to inspire Read full story ›
Source: The Drum
Industry News