By John Glenday

SuperAwesome, the digital engagement platform for kids, has launched its first kid-safe branded content on YouTube to enable advertisers to safely target the valuable family/kid creators segment of the video sharing platform.

Kidfluencer allows brands such as Hasbro, Lego and Warner Bros to target as many as 250m kids per month with AwesomeAds ensuring that digital adverts won’t track children’s behaviour whilst guaranteeing the appropriateness and safety of content.

Dylan Collins, SuperAwesome chief executive commented: “The centennial generation are not bound by a single digital destination. They consume vast amounts of content. For brands to reach this audience, a network approach is Read full story ›

Source: The Drum