Kiss FM has teamed up with mobile network giffgaff for a campaign competition that will result in one listener’s rent being paid for a year.
The ‘Your Place… Your Space’ campaign is aimed at tapping into Kiss’s 15-34 year old demographic struggling to break out of their family home because of financial constraints.
Listeners can enter by creating short-form video or posting a Twitter or Instagram along with the reason they deserve to win.
Tom Rainsford, brand director at giffgaff, said: “Rising rental costs are making it increasingly difficult for the younger generation to move out and take that step towards true independence.
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Source: The Drum
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