It has been almost 12 months since the confectionery brand rolled out its “Celebrate the breaks” campaign and doubled its marketing spend to £10 million in a bid to fight falling sales across the category.
According to Kit Kat, its reactionary activity, which saw the brand push out topical and humourous adverts relating to events such as the new James Bond film and Black Friday, have been particularly successful.
“We’ve been really pleased with the result and we have had sales increases across all of our formats,” Lisa May, Nestlé’s marketing director for confectionery in the UK and Ireland told Read full story ›
Source: Marketing Week
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