KPMG Australia has acquired customer experience consultancy UDKU (U Don’t Know Us) in a bid to bolster the expertise within its Customer, Brand and Marketing Advisory business.
UDKU was founded in 2013 by managing partner Mark Timmins, creative strategist Colin Jowell, and creative Kon Marinis, with an aim to help clients to “embrace the unknown” by mixing behavioural economics and neuroscience with creative.
The acquisition will see UDKU’s three owners and its Sydney-based team of 11 staff join KPMG’s Customer, Brand and Marketing Advisory business.
The acquisition is the second since KPMG created the CBMA division following its purchase of Acuity Read full story ›
Source: The Drum
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