Krispy Kreme is set to accelerate its marketing strategy as it looks to appoint a new chief marketing officer to transition the donut brand into a “marketing driven company”.
The brand’s chief executive Tony Thompson told analysts on an earnings call yesterday (22 March) that it is continuing to raise awareness of Krispy Kreme’s stores and franchises but admitted that the company hasn’t “fully leveraged” the brand when it comes to its marketing efforts.
He said: “We need to become a more marketing driven company and transition from good to great in this area. We do not have the biggest budget, but Read full story ›
Source: The Drum
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