A Kronenbourg ad featuring Eric Cantona has avoided a ban from the Advertising Standards Authority (ASA) following a complaint from the Youth Alcohol Advertising Council (YAAC).
The group, which reviews alcohol advertising from the perspective of young people, took issue with a YouTube video for the brand. The push starred the former footballer as a fictional character who traveled around with his two dogs delivering Kronenbourg “to the deserving”.
The well-trained German shepherds were shown wearing barrels containing the beer around their necks, and giving the beer to people who had experienced precarious situations, like a postman who had Read full story ›
Source: The Drum
Industry News