La Liga is implementing a number of changes to ensure its clubs market a more consistent brand image for the league as it attempts to catch up with the increasingly financial dominant English Premier League.
The Spanish league’s marketing director, Adolfo Bara, was speaking at this year’s SoccerEx convention where he discussed the measures league bosses have taken to make sure its clubs capitalise on the new TV broadcast deal.
The new €1.6 billion per season broadcast deal is double the amount of the previous contract and is designed to give smaller teams a greater share of the Read full story ›
Source: The Drum
Industry News