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LA Times & WaPo may suffer brand damage from refusals to endorse a presidential candidate

on Oct 29, 2024 | 0 comments

By Audrey Kemp

The Washington Post and Los Angeles Times broke with tradition by choosing not to endorse a candidate in the 2024 US presidential race, overriding planned support for Kamala Harris. As protest-driven resignations, union blowback and subscriber losses mount, PR and media experts analyze the fallout.

For the first time in decades, the Los Angeles Times and The Washington Post, two of the US’ most prominent newspapers, have chosen not to endorse a candidate in the 2024 presidential election.

The Washington Post had previously endorsed a candidate in every election since 1976, save for 1988. The LA Times, meanwhile, has backed a candidate Read full story ›

Source: The Drum