Lastminute.com has launched a new tool called Travel Insights that promises to help brands target people with market research surveys within display ad formats that will be served on both its own site and those of third-parties.
It’s part of the brand’s wider investment into its in-house media business, which opened up to the market last summer under the steerage of Alessandra Di Lorenzo, chief commercial officer of media and partnerships, as a way to protect its revenues against the threat of the digital giants, namely Google but increasingly Facebook.
Dubbed The Travel People, it’s effectively an ad Read full story ›
Source: The Drum
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