By Thomas Hobbs

Time to evolve

The concept of advertisers moving beyond just meeting the demands of the ASA for ads to be ”more legal, decent, honest and truthful,” and to start to forge more ethical relationships with consumers, was a consistent theme throughout the day.

Internet Advertising Bureau’ chairman, and Lead regular, Richard Eyre said 81% of Brits believe ad agencies can make a profit while still contributing positively to society. “Ethical actions are not the enemy of pragmatic business decisions,” he urged.

Tim Lefroy, chief executive of the Advertising Association, meanwhile, revealed that although 81% of MPs agree the advertising industry is an important Read full story ›

Source: Marketing Week