By Gillian West

Lifestyle and fashion brand White Stuff has worked with SomeOne to refine and expand its existing brand identity.

Celebrating its 30th anniversary this year, having been established in Val D’Isère in 1985 by the ‘Boys from White Stuff’, the brand calls itself the ‘best kept secret’ on the high street choosing not to advertise and instead opting for vibrant window displays, mailed catalogues and web and social media activity.

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Source: The Drum