By John Glenday

A group of 13 advertising, PR and influencer agencies have banded together to lead by example by signing up to responsible marketing guidelines set out by the International Alliance for Responsible Drinking (IARD).

Participants including heavyweights McCann, Publicis, Dentsu and Havas will all operate to a set of common global standards governing proper due diligence on influencers, transparency over the use of sponsored products and the use of age verification technology.

The voluntary approach comes amid an explosion in the influencer marketing sector, which is expected to be worth $13.1bn by the end of the year, catching the attention of alcohol companies Read full story ›

Source: The Drum