By Jenni Baker

UX and CX are two of the biggest buzzwords in marketing – but do brands really know what they mean? Most marketers today believe their brands are meeting customer expectations but only 10% of consumers agree. So how do we close that gap?

Hosted by VMLY&R and The Drum, ‘The Experience Advantage: Creating Human-Centred Brands’ is a new half-day festival taking place on Tuesday 15 December. Designed for today’s customer-centric world, it aims to help brands understand the changing customer journey and how adopting the right CX mindset can help remove the disconnect between brand objectives and customer expectations, Read full story ›

Source: The Drum