Speaking at the company’s annual results presentation today (1 March), Lego‘s CEO Jørgen Vig Knudstorp said 2015 has been the “best year ever” for the group and that “it shouldn’t be possible to have this kind of progress, but it is”.
Revenue increased 19% year on year on a local currency basis, while net profit rose 31%. It saw double-digit growth in all its markets.
One of the brand’s goals was to reach 100 million children globally in 2015, which Vig Knudstorp said was primarily achieved through commercial activity.
He commented: “Reaching more children is truly what matters to the company Read full story ›
Source: Marketing Week
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