By Simon Penson

So, it’s official – content-led marketing initiatives are claiming more of the overall marketing budget than ever before.

That should be great news for someone who has spent his entire career preaching the value of the medium as a central cog in the marketing machine, but I’m afraid – afraid that this surge in investment could soon disappear into a fireball of disappointing delivery and results. Those concerns are not entirely misplaced either.

The following infographic highlights many of these key findings:

The overall message from it is clear; there is a widening discrepancy between Read full story ›

Source: The Drum