By Graeme Murray

This week, Adidas lost the exclusive rights to one of its three stripes logos, after its EU trademark registration was declared invalid by the European General Court.
The three-stripe branding – whether on trainers or hoodies – has, for decades, been synonymous with the sportswear company.

However, Adidas has been in a long running battle with Belgian company Shoe Branding Europe concerning the validity of its three stripes trademark. After Shoe Branding Europe applied to cancel the registration at the EUIPO, Adidas was unable to prove that the mark registered was sufficiently distinctive.

The decision from the General Court reminds Read full story ›

Source: The Drum