There is quite often a buzz around the ideas and concepts behind ads, but what about the value of craft? The art of commercial filmaking is often overlooked, but BBH co-founder and advertising legend Sir John Hegarty believes that execution is just as important as ideas.
Speaking at Ciclope Festival in Berlin on Thursday (3 November) the advertising luminary said: “One of the great sadnesses of today is that there’s a belief that craft isn’t very important anymore or that you don’t need it, and of course, that is as far from the truth as you can be.”
To demonstrate his Read full story ›
Source: The Drum
Industry News