By sunder madakshira

A late Friday afternoon is a perfect time to recline and unwind. As they say, the weekend is merely a ‘feeling’ which one gets on a Friday evening. Or so I thought Friday last week. Just to be reminded that I had committed to be with some of my CMO friends for a drink over video conferencing. So, I did. The following, 90-minute conversation turned out to be rainbow picture with varied responses from marketers who had traversed similar journeys but with different mindsets and that had got them to different outcomes dealing with COVID-19 Read full story ›

Source: The Drum