By Jennifer Ferrier

Fresh from hosting a comedy show for rival agencies, Jennifer Ferrier of Boutique explains why collaboration is better than competition.

For those who don’t know, we – a fiercely independent agency from the north (Leeds to be precise) – have embarked on a novel project: hosting comedy nights, strictly for agency folk.

We’ve all endured our fair share of ‘agency roundtables,‘ promising collaboration but delivering more yawns than an all-agency wrap-up at 5pm on a Friday. Everyone clutches their secrets tighter than a client with a shrinking budget and chats the same guff we’ve all been guilty of a million Read full story ›

Source: The Drum