By Danielle Gibson

British Gas marketing director, Jill Dougan, says that marketers need to shut up about proving why long-term brand building wins out over a short-term sales focus.

Ahead of The Drum Marketing Awards 2020, of which she is the chair of the jury, Dougan talks to The Drum about the prevailing themes in marketing, what transformation looks like, and the conversations that marketers should be having to excite and motivate about the power of brands.

What are the prevailing themes in marketing?

For me, there are three big issues. First, data and trust. Consumers still don’t trust how large companies are using Read full story ›

Source: The Drum