Levi's Launderette Ad: how would today's marketers reimagine this classic ad campaign?

By Justin Pearse

In the second in the series, Jon Wilkins, Executive Chairman, Karmarama; Nicolas Roope, Executive Creative Director & Co-Founder, Poke; and Ben Plomion, SVP Marketing, GumGum reimagine Levi’s seminal Laundrette ad.

Making a brand cool again

Bartle Bogle Hegarty’s Launderette ad for Levi’s truly demonstrates the power of advertising to breathe new life into staid brands. In 1982, Levi’s approached the agency for help in repositioning its classic 501 jeans. It had been many years since the brand was considered cool.

The launderette commercial was a breakthrough, the say Read full story ›

Source: The Drum