Liberty Global has put its pan-European media planning account up for review following the acquisition earlier this year of Virgin Media.
The account, estimated to be worth between £100-£150m, covers 12 European markets and brands such as Virgin Media, UPC, Unitymedia and Telenet.
A spokesperson for Liberty Global said: “Following Liberty Global’s successful acquisitions, we are looking to deliver ambitious integration targets at strategic, operational and financial level. Media is a significant investment area.
“Accordingly, we have decided to undertake a European media agency pitch in order to achieve greater effectiveness and efficiencies across the combined Liberty Global group. Our ambition is Read full story ›
Source: The Drum
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