By Rebecca Stewart

Liberty London has launched an editorial magazine to promote its beauty offering, with the aim of driving footfall to its store as well as cross-brand loyalty.

Altogether 25,000 copies of the title, which is simply named Beauty, will be distributed in-store while 50,000 will be mailed direct to customers enrolled in the Liberty Loyalty scheme.

Building on previous editorial installments it has offered to shoppers around its jewellery and fragrance departments, the first edition of the magazine debuted this week. The brand’s marketing and communications director Madeleine Macey told The Drum that Liberty wants to offer people a physical product they Read full story ›

Source: The Drum