By John Glenday

Budget supermarket chain Lidl has reduced the price of its One Direction branded Easter egg from 99p to 79p following the departure of Zayn Malik.

The shock departure of the boy band’s fifth member coincided with the one fifth price cut, raising eyebrows amongst fans that the move may have been a publicity stunt.

Heartbroken about the #Zayn news? Don’t worry our #OneDirection Easter Eggs still feature the full line up! 😉 pic.twitter.com/LbY0BSSFfg

— Lidl Ireland (@lidl_ireland) March 25, 2015

Malik shocked his fans by suddenly quitting the group yesterday, saying he wished to Read full story ›

Source: The Drum