By John Glenday

Discount supermarket chain Lidl has announced it is to ditch its practice of door-to-door leafleting to drum up business by focusing on a new £20m TV and social media campaign instead.

Launching on Friday night the TBWA masterminded campaign will focus on propagating its #Lidlsurprises tagline to existing and prospective shoppers over the coming five to six months with images of happy shoppers picking up high-end items such as champagne, steak and cheese being beamed into people’s homes.

Lidl’s UK MD Ronny Gottschlich said: “We’ve been really German in the way we are dropping leaflets through letter boxes saying ‘you have Read full story ›

Source: The Drum