Lidl has extended its grassroots football initiative with the English Football Association with a new program that will provide over a million children throughout England with professional coaching opportunities.
Former England international Sir Trevor Brooking joined Southampton legend Matt Le Tissier to launch the new coaching sessions at Wembley ahead of England’s friendly with Germany.
The new campaign will build on Lidl’s existing partnership with the Football Association, which began last year, by upscaling the coaching sessions to reach a minimum of 1.2 million children aged 5-11.
The informal coaching opportunities will be used to drive registrations for the Read full story ›
Source: The Drum
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