India is expected to become the world’s third-largest consumer economy, reaching US$ 400 bn in consumption by 2025, according to a study by Boston Consulting Group.
Revenue in the fashion segment is expected to show an annual growth rate (CAGR 2018-2022) of 24.2%, resulting in a market volume of US$18,732 m by 2022.
To exploit the opportunity, fashion retail brand Lifestyle is focusing on deconstruction of fashion and beauty trends to attract consumers, says Srinivasa Rao, senior vice president, marketing of fashion brand Lifestyle International.
He further highlights the brand’s marketing strategy: “Lifestyle, as a brand, has been consistently growing with a CAGR Read full story ›
Source: The Drum
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