By Danielle Long

In a year of seismic, all-encompassing change it’s easy to focus on the problematic and negatives elements the pandemic has had on brands. However, marketers who seize the opportunities and embrace the change as a positive, can and will prosper. That was the overarching theme of a recent roundtable of APAC marketing leaders hosted by The Drum and Salesforce.

Keeping pace with digital acceleration

“I’ll throw something a bit controversial out there,” says Siva Jayaraj, VP, head of marketing and events, Prudential Thailand. “I actually think that Covid is a great thing. I think the virus is horrible. I think people dying Read full story ›

Source: The Drum