By Shawn Lim

eMarketer has crowned Tokyo-based mobile messaging app Line as the undisputed market leader in Japan, with the market research company predicting that an estimated 50.2 million people will use the service in 2017, equating to 92.8% of mobile messaging app users in the country.

The company says more than 85.0% of Japan’s smartphone users will access their Line account at least once per month and by the end of the forecast period in 2021, that figure will rise to 89.3%.

eMarkter also estimates that mobile messaging app users in Japan will total 54.1 million in 2017, accounting for Read full story ›

Source: The Drum