Lingerie brand Triumph says it will focus its spend more towards digital channels as its target audience, which is getting younger, spend more time online.
The decision to start looking at shifting budgets online came as Triumph realised its younger audience was spending the majority of its time online, despite still preferring to shop offline.
Sheryl Wong, commercial director at Triumph in Southeast Asia, said, “Although most Triumph sales still happen in-store where our customers can get advice and help from our staff, the audience’s time spent with media is now almost entirely digital – and especially on mobile devices. Read full story ›
Source: The Drum