LinkedIn has made changes to how ads can be delivered on the platform after introducing a new account-based marketing feature which will allow advertisers to use their own data to more accurately target ads.
The new feature, which will roll out from tomorrow (2 March), now makes it possible for advertisers to aim sponsored InMail and sponsored updates towards businesses which they want to generate sales from.
Russell Glass, the head of products for LinkedIn Marketing Solutions, told Tech Crunch that the company-targeting features currently available were inefficient because of the manual process and the cap of 100 companies and so changes Read full story ›
Source: The Drum
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