By Laurie Fullerton

With Google introducing more and more ranking signals that can diminish the ultimate impact of links, there is a growing perception that links are losing their mojo as content marketing, in-depth articles, and a slew of different ranking factors may be taking precedence. However, a recent study that calculated correlation data, case studies and Google’s stated directive that links and content are the most important ranking factors found that links do matter, but also that good content helps links matter more.

“We looked at the statistical significance. We found that links are really powerful because there is a nearly Read full story ›

Source: The Drum